Benefits of Google Ads for local companies
There is no doubt that the internet is an incredible opportunity for local companies to get more customers. If you’ve already created a website showing the world what you’re offering and how it benefits your customers, well done! This is the first step of your online marketing strategy. But how can you attract more potential buyers to your brand new website?
In this article we will explain what Google Ads is, how it works, and why you should use it to promote your local company.
What is Google Ads?
Google Ads is an Online Advertising Platform created in 2000. It was originally named Google Adwords. Google decided to change the name in July 2018. This tool was highly improved over the years. It is by far one of the fastest ways to generate high quality traffic to any website. In fact, Google Ads is the main revenue source for Google, with almost $224 billion generated in 2022 (source: statista.com).
How do Google Ads work?
Google Ads is based on an auction system, you pick keywords that you think potential customers will search for when they are looking for your products or services. Decide who your audience is, who you want to see your ads, and how much you are willing to pay each time someone clicks on your ads. People with the best quality ads related to the search terms and the highest bid win the auction.
This system is all automatic and algorithmic; it happens in just one or two milliseconds.
The winner of the auction gets their ads placed at the top of the first page. If you don’t win the auction, there are a few other spots available on the first page and sometimes on the second page as well. So you still get some chances to attract a visitor to your website even if your bid is lower than some of your competitors.
Google Ads benefits:
1- Google Ads are measurable and scalable.
This is one of the most interesting facts about this platform: No other marketing tools give you such a powerful way to analyse the ROI of your marketing efforts. Once your campaign works, simply increase your daily budget, and you will naturally increase your lead generation as well.
2- Targeting the right people:
Why should you pay to get your advertisement shown to people who aren’t going to buy your product or services? With Google Ads, you can fine tune your audience based on location, demographics and interests. As a result, you show your ads only when people are looking for your products or services. This will never be the case if you advertise on TV, radio or with pretty much any other marketing tools.
3- You can stop whenever you want
Google Ads is flexible: if for any reason you want to stop your campaign(s) for a while (or permanently), you can do it by turning off your campaign(s) on your dashboard. Your ads will stop running immediately. This can be interesting for small and medium size companies that don’t want to advertise during holiday periods or have reached their work capacity limit.
4- Get immediate results
Google Ads can potentially generate some high quality leads the next day you launch your first campaign. This is an important distinction between Google Ads and using SEO. It takes months and a lot of hard work to naturally rank your website on the first search page using SEO.
5- Google Ads traffic usually converts better than organic traffic
With Google Ads, you will only get the traffic you decided to pay for. If your campaigns are well optimised, this source of traffic is the highest quality you can get (these website visitors are within your area, searching for your industry keywords, etc…). You don’t have the same control when it comes to organic traffic. This is why your website visitors coming from organic traffic are less likely to be your potential customers and take action on your website.
Create your Google Ads campaigns yourself or get it done by a pro.
If you have a local business and you are looking for the fastest way to generate more sales from your website, we highly encourage you to run some Google Ads campaigns.
While you can certainly create and manage your Google Ads campaigns yourself, at Boost Online we always recommend getting help from a specialist to get the best results and save on advertising budget. If you don’t know anyone, don’t hesitate to get in touch with us! Our team will happily recommend one of our web advertising partners to you.