Is Active Campaign the Ultimate Software for Your Email Marketing Strategy?

Active Campaign is easy to use, reliable and packed with all the features you can expect from a premium email marketing software. It is by far our favourite email marketing tool and it is the only solution we confidently recommend to our clients.

Very easy to use:

Active Campaign interface is user-friendly, and unlike many other solutions, we are not overwhelmed with all the features included. Everything needed is exactly where you would expect it to be. 

Segmenting your audience couldn’t be easier, all you have to do is to add or remove tags to your contacts.

Active Campaign works flawlessly on any browser on desktop or tablet and an app is available to stay connected on your smartphone.

Powerful Automation features

All plans include the essential automation features. With Active Campaign, there is no need to be an expert to create your automations. The drag and drop builder makes it a breeze. Start with the trigger, and then, add as many actions as you want. 

Example: When someone subscribes to your newsletter on your website (the trigger), your automation could look like this: automatically create a new contact in the CRM, send a welcome email, add a tag, wait 3 days, send your second email, etc…

Customer Relationship Management (CRM) included

It actually makes perfect sense to go for one solution that includes both email automation and a CRM system. It will be a lot easier to automate your workflows than if you use two independent technologies. 

The Active Campaign CRM is simple to implement and use. Two hours of training are usually enough for a new user to be familiar with the essential features. 

Build the pipelines you need, and everyone in your team will love to drag and drop the deals from one stage to another.

The CRM also includes tasks management. This means that in your automation, you can create tasks and assign them to a specific team member.

14-day free trial

While most Active Campaign’s competitors offer a free plan, Active Campaign doesn’t. Honestly, that’s not a problem as none of these free plans would give you access to the features needed to properly build your email campaigns and automations. You would have to upgrade to a premium plan pretty much straight away.

Active Campaigns offer a 14-day free trial, so you have plenty of time to test all the features and decide if this is the right email marketing and automation software for your business.

Active Campaign is affordable

Active Campaign is known as the #1 email marketing software. But surprisingly, some of their direct competitors (like HubSpot) will charge 5-10 times more to unlock access to equivalent features.

Based on our previous Active Campaign implementations, a solo entrepreneur will usually get everything he needs for under $50 per month (Email and Marketing Automation Lite Plan). 

When we implement Active Campaign for larger companies, the Marketing + Sales Bundle Plus plan is usually what we recommend. This plan is under $140 per month (5 users included and up to 1000 database contacts). The PLUS plan includes everything most businesses need.

In conclusion

If you want to get started with email marketing, or you would like to replace your current solution with something better and more affordable, then Active Campaign is very likely to be exactly what you are looking for. 

We have implemented this software for many small and large businesses and so far all our clients absolutely love to use it. Active Campaign drastically improves business work processes and the customers journey.

Click here to visit the official Active Campaign website >

Other articles you might like: